The three main parts of customer engagement are User Interface (UI), User Experience (UX) and Service Design. UI is focused on what the customer sees when they interact with a digital product whereas UX is focused on what the customer encounters as they move through each phase of the business process
Service design is focused on how a customer experiences a business as a whole, building off pieces of both UI and UX, but will also dive deeper into the processes and applications that support each phase. All three disciplines work together to create a positive, impactful experience for the customer that keeps them coming back to your brand.
Quicksilver's commitment to people and process as much as the technology we deploy means that we have a dedicated team for the user experience. Without a solid understanding of the customer's needs, the product can't be successful, which is why we employ this user experience trifecta when addressing system implementation.
Our team will help refine the product and it's goals, any research in the market, target customers and their needs, conduct thorough analysis, lead front end design efforts that align with back end programming, and finally be part of validation and testing to ensure the vision is complete.